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How Important is an Autoresponder to Email Marketing?

By The Email Guy

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Internet Marketing or Email Marketing and autoresponders essentially go hand-in-hand.


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In today’s online business world, you simply cannot succeed at Internet marketing without the use of autoresponders. Autoresponders are used to achieve many of the marketing tasks that are necessary for success online.

Marketing online can be very time-consuming and an autoresponder can help you automate many of your tasks. Whether you do affiliate marketing or sell your own products, an autoresponder is a big part of your marketing toolkit. Autoresponders are used to keep in contact with your past customers and to develop a relationship with your potential new customers.

An autoresponder can be used to deliver sales messages to your opt-in customer list. People who may just not be ready to buy yet but would like some more information either ab0ut your product or you and your company. This is your opportunity to build that trust and like factor before they feel comfortable enough to buy from.

Autoresponders can be used to deliver email courses, to send reminders, and even to help you build an email list if you don’t already have one. There are many creative ways you can use your autoresponder to make more sales and to build customer relations.

Any successful marketer will tell you that there are two things that are vital to their online success.  Can you guess what they are?  Their email lists and their autoresponders!

In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight you to the death to keep their mail lists and the autoresponder that makes it all happen.

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Filed Under: Email Autoreponders Tagged With: autoreponders, emailing list, list building

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