Unfortunately, when someone hears the term “marketing via email”, the word “spam” comes to mind, which is really off-putting. It’s a tough job to create e-mail marketing campaigns that are engaging and get customers to buy, but it can be done. Read the article below for some great methods that you can apply today.
Do not engage in the distribution of unsolicited email. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Give subscribers unique articles and things that might be unavailable on your site. Put some offers into emails that will save them money on products or services. Send out emails with special offers and information. Not every email should be trying to sell something.
Make sure that people actually want to receive emails from you by using a double opt-in strategy. This might appear to be a lot of work, but it completely ensures that the consumer wants to receive your emails, and that eliminates the possibilities of you being called a spammer.
Don’t send more than one marketing via email message per week. It is likely that your customers receive many marketing and other messages each day. Sending emails too frequently makes it more likely that your customers will stop reading.
One great way to increase the success of your marketing via email campaigns is to give your customers choices. It is a good idea to allow subscribers to select the quantity of emails they will receive, along with the frequency at which these emails are sent. Any information provided by the subscriber should also be at their discretion. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.
Mobile Devices
Remember that many people today are utilizing mobile devices to check their email. The screens of mobile devices lack the high resolution that computer monitors have and have less space. Be certain that all of your mailings can be read on small, phone-sized screens.
Use your emails to give your customers incentives. They are far more likely to conduct business with you when you offer them a very appealing reason to do so. For instance, advertise a discount, free shipping or a free sample with every purchase.
Don’t use images for important information in email promoting. Images are frequently not displayed automatically by many email clients, particularly web-based ones. If your emails focus too much on images, they may appear to be unreadable. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
Try mixing up your format to be more personal. For instance, you may consider using plain text, rather than HTML. This can help your customers relate to you and your products.
Place a basic call to action within your emails. Let your email recipients know what they need to do by telling them directly. If you use links, include instructions on what to do with them. Consider including your call to action at both the bottom and top of your email for ease of use.
Your audience must be your focus as you take the knowledge you’ve gained from this article and build it into a campaign. Consider what will appeal to them visually. Also, what content will hold their interest? How can giving them what they want turn into sales for you? Implement the tips found here to get started in the right direction.